Fractional CMOs
Are Leading the Charge for Construction Companies

AltCMO builds the marketing engine construction leaders need to win more bids, hire better crews, and grow without adding headcount.

Platform solutions

A Full Marketing Department, Built for Contractors

Construction companies don’t need another agency selling generic marketing packages. They need a team that understands bid cycles, crew culture, and what actually drives revenue on a jobsite. AltCMO works as an extension of your leadership team, not a vendor on the outside looking in. We plug in alongside your internal marketing staff, or we build the function from the ground up if you don’t have one yet.

Marketing and Growth Services for Construction Companies

We’re not generalists. We’re construction marketing experts, each with decades of hands-on experience, who integrate with your leadership team and bring the strategies, systems, and storytelling that drive results.

Why Construction Leaders Choose AltCMO

Built specifically for the construction industry, not adapted from another vertical
30+ years of combined experience in corporate communication, talent acquisition, and marketing
Works alongside your internal team instead of replacing it
Strategy grounded in neuromarketing and how decision-makers actually respond to messaging
One point of accountability instead of five different vendors

Experience That Understands the Construction Industry

AltCMO brings decades of experience in corporate communication and marketing communications, backed by focused study in neuromarketing and how people connect with brand messaging. That experience is why construction leaders trust us to build marketing systems that hold up the same way their projects do: on schedule, on budget, and built to last.

Our Clients

I decided to work with AltCMO after discovering the massive amount of skills required to do ‘marketing.’ I expected some coaching on SEO, ICP, and pricing structure. What I got was a clear and actionable strategy, a website, and a logo that has captured the attention of my clients and friends, and I got to see “behind the curtain. The “behind the curtain” experience is what I appreciate the most because I like to tinker. AltCMO did a phenomenal job developing messaging that incorporated my energy and provided a framework clarifying my services and mission. Working with these guys has put me about 5 years ahead of schedule, and I'm loving every minute of it.

As a Marketing Manager, working with the AltCMO team has helped the department not only grow but also re-align the brands to fit the needs of our corporate strategy and vice versa. It’s easy to get stuck in the weeds with day-to-day tasks; the AltCMO team was the perfect resource to lend a helping hand and steer us in the direction needed to support our growing sales and operations teams.

You literally cannot find anyone better to marketing your tech company than AltCMO. So many sad marketing departments are tasked with "do more with less" like they're some sort of ministry of magic. But I have personally seen AltCMO work magic with any marketing budget. He has so many creative ways of using the tools available to make a valuable impact in a company’s marketing efforts.

Working with Ryan at AltCMO has been a breath of fresh air for our business. He doesn’t just offer cookie-cutter solutions or check boxes to cross off—they dig deep into what makes our brand unique and position us for meaningful growth. Their technical expertise is top-notch, and their ability to create detailed, actionable marketing strategies sets them apart. Instead of throwing together surface-level campaigns, they’ve built out a comprehensive plan that aligns with our goals and gives us a clear roadmap for success. If you’re looking for someone to take your marketing to the next level—not just in execution but in strategy and impact—this is the team you need. They’ve truly made a difference for our business.

AltCMO truly understands how to build a pipeline from scratch. I recommend AltCMO to any company in AEC that isn't satisfied with its growth rate over time - he can help build and maintain the processes that become the "machine" that brings qualified leads through the door. His entire career has been focused on AEC, and he has gotten his hands dirty on actual construction sites - he understands what it takes to build a building, and perhaps the more difficult part: a profitable business in this industry.

Our tradeshow booth was a huge success! The time at the show was productive and stress-free thanks to the hard work you guys did preparing ahead of time!

AltCMO expertise in construction and marketing were the perfect skills to help us launch a fresh new look and rebrand after nearly 20 years in business. AltCMO is a great partnership for our organization and marketing needs. While we didn't need a full time CMO, Ryan was on call and accessible as if he were in an office down the hall.